LEADERS OF TOMORROW MARKETING PLAN COMPETITION 2011

Leaders of Tomorrow Marketing Plan Competition was held on Saturday, December 10, 2011 at the University of Phoenix - Austin Campus, Braker Pointe Building II Building, 10801 North Mopac Expwy, Austin, Texas.

The Marketing Plan Project presented L.O.T. students an opportunity to work in teams developing a business concept. Over the past few months, the teams have learned about the Pragmatic Marketing Model, defined their businesses' products and services, completed a market analysis, developed an advertising plan, and identified distribution strategies. The project will close with team presentations to a panel of guest judges assuming the role of potential investors. This activity is one of the many used to help L.O.T. students develop business acumen and professional skills.