SXSW Film AIR Ben Affleck
Ben Affleck, director and co-star of the closing night film “Air” is speaking about the movie that premiered at SXSW on Saturday, March 18, 2023. The cast and crew with Ben are Matt Damon, Jason Bateman, Chris Messina, Chris Tucker, Viola Davis, and Julius Tennon.
The Amazon Studios feature explores the creation of the first Air Jordan sneaker, and how executives at Nike, including marketing gurus Sonny Vaccaro (Matt Damon) and Rob Strasser (Jason Bateman), VP Howard White (Chris Tucker), as well as its eccentric CEO Phil Knight (Ben Affleck, who also directed), convinced rookie basketball phenom Michael Jordan and his parents, Deloris (Viola Davis) and James Jordan Sr. (Julius Tennon), to sign with a company that was getting its ass handed to them by Adidas and Converse in the basketball-sneaker department.
© 2023 Michael Lewis Global Photography, All Rights Reserved
Keywords: Air, Air Jordan, Ben Affleck, Chris Tucker, Matt Damon, Michael Lewis Global Photography, Nokoa The Observer, SXSW Film 2023
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